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AI agents are beginning to make business decisions autonomously — booking, purchasing, selecting, referring. These agents need structured identity data to make correct decisions. Deeprank is an open specification that provides this data: structured declarations of what a business does, what it does not do, and under what conditions it is a correct match.
A public specification, not a product. Complementary to AEO and GEO. Upstream of both.
Documentation index
This site serves two audiences. Choose the path that matches your context.
Builders
For agent developers, AI product teams, and technical implementers.
Learn the reference model for structured business identity declarations that agents can evaluate against user intent. Implement the /deeprank convention to give your agents access to verified selection data.
Businesses
For operators and owners who want AI agents to select them correctly.
Learn how to publish a Deeprank Profile at yourdomain.com/deeprank — a structured page that tells AI systems what you do, what you don't do, and who you serve. Increase correct referrals. Eliminate wrong ones.
Specification scope
This site (deeprank.org) is the definition layer. It publishes the specification, the /deeprank convention, controlled vocabulary, JSON Schema, and reference model. It does not generate, validate, or deploy profiles.
The specification is open and implementation-agnostic. Any AI product team, platform, or toolchain may implement it independently. Businesses can implement the /deeprank convention directly on their own domains without any tooling. For implementation support and profile generation, see the Ecosystem page.
Core primitives
Key concepts referenced throughout the specification.
Deeprank Profile
Structured business identity declaration
AEO / GEO Relationship
How Deeprank complements AI optimization approaches
Capability Boundaries
Defining what a business can and cannot do
Methodology
Selection logic vs. ranking logic
Playbooks
Implementation guides by business type
FAQ
Common questions about scope, status, and positioning